Computer Vision Is a Game-Changer On and Off the Field
Quantifying Sponsor Screentime with Logo Detection
Plenty of high-profile brands are engaged in a competition of their own throughout the World Cup, vying for the attention of spectators in Qatar and viewers all around the world. Though corporations famously spend big on commercials ahead of Super Bowl Sunday, there are plenty of other marquee sporting events that have corporate sponsors vying for consumer attention. During the World Cup, on-field ads, signage, and the players’ uniforms all provide a chance for brands to stand out. Over the course of Super Bowl LVI last February, analysts counted a total of 19 brands with at least 10 seconds of non-commercial screen time. Nike, who sponsors much of the apparel worn by the pros, amassed an impressive 46 and a half minutes of screen time. Apparel brands made an outsize impact, with companies like Adidas and Under Armour joining Nike in the battle for recognition. Which brands are getting the most airtime during Qatar 2022? Soccer fans can potentially find out with the help of model blocks in Plainsight Pipelines. Pipelines users have access to a guided interface for streamlining and simplifying computer vision workflows for operationalizing models, creating custom data transformation, and building prediction pipelines at scale. In addition to standard pipeline blocks for transforming images, tiling, and detecting a range of common objects, Plainsight Pipelines includes additional blocks for Google Cloud users. Plainsight’s Logo Detection block uses Google Cloud Vision API to detect the precise location of brand logos and products. The block has the potential to be especially useful for organizations interested in quantifying their television presence or protecting their intellectual property. Learn more about other Plainsight Pipelines’ features and benefits.Adding Computer Vision to Your Roster
There’s plenty of debate still to come on the role artificial intelligence ought to play on the field, court, pitch, or diamond. Some purists hold that consequential decisions should never be left up to a machine and that bad calls – and the arguments it can cause – are as much a timeworn tradition as any other aspect of their favorite sport.
What’s not up for debate is the transformative potential of computer vision in the enterprise. Schedule a conversation with Plainsight today to learn more about how visual data analytics can evolve your organization.
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